Nuself
2022
︎ Art Direction
︎ Graphic design
︎ Visual brand concept
BRIEF
The case was to create the visual style to reflect Nuself's philosophy, mission and aesthetics.
ABOUT NUSELF
philosophy
Aesthetics, style and authenticity. NUSELF is the e-shop with its own lifestyle media for those who take care of themselves and strive for a conscious life filled with harmony.
mission
To support modern women and to help them find their inner freedom, to live consciously while being in balance with the world.
aesthetics
Low-key luxury fashion, expert selection of niche skincare and wellness products and designer homeware.
SOLUTION
Visual style with the use of simple and minimalistic shapes, natural elements and colors was being developed for Nuself project. The forms themselves are cut out of paper and scanned, in order to retain sort of natural randomness and imperfection.
Each of the signature elements created may take center place in any Nuself private label product’s packaging or advertising medium’s visual materials.
︎
︎ Graphic design
︎ Visual brand concept
BRIEF
The case was to create the visual style to reflect Nuself's philosophy, mission and aesthetics.
ABOUT NUSELF
philosophy
Aesthetics, style and authenticity. NUSELF is the e-shop with its own lifestyle media for those who take care of themselves and strive for a conscious life filled with harmony.
mission
To support modern women and to help them find their inner freedom, to live consciously while being in balance with the world.
aesthetics
Low-key luxury fashion, expert selection of niche skincare and wellness products and designer homeware.
SOLUTION
Visual style with the use of simple and minimalistic shapes, natural elements and colors was being developed for Nuself project. The forms themselves are cut out of paper and scanned, in order to retain sort of natural randomness and imperfection.
Each of the signature elements created may take center place in any Nuself private label product’s packaging or advertising medium’s visual materials.
nuself.ru
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